Day 9 of Theme Entrepreneurship

5.40-6.00 --> Talk by Sampath Kumar on patenting system in India

          Contents covered:

·        What a patent is..

·        Criteria for patenting

·        Novelty

·        Which products can be patented???

·        Who can apply for patent???

·        Location of patent offices in India

·        Types of patent applications

·        Restoration of lapsed patent

6.00-6.30 --> Talk by Keerthana on brand management

          Contents covered:

·        History of branding

·        Difference between product and brand

·        Uses of brand in firm’s perspective

·        Concepts for creating strong brand conduct

·        Brand equity

·        Difference between brand value and brand equity

·        Brand awareness

·        Brand image

·        Key factors in building brand image

6.40-8.15 --> conducted LOGO Quiz in 2 rounds. Here each team is given a logo to identify which company’s logo it is.